BSc (Hons) Business and Marketing with Foundation

Course Features

Overview

At ARU London, we realise that the marketing function of an organisation is a dynamic, creative and fast-moving process. This course’s syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing.

Entry requirements

Level 3 or equivalent.

We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.

Employability

The course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. You might choose to focus on a specialist area such as advertising and sponsorship, brand and product management or digital marketing. On the other hand, some roles involve the whole marketing mix. Job titles to look forward to include marketing executive, marketing officer, marketing assistant and brand manager.

Associated Jobs:

Advertising Account Manager
Copywriter
Market Researcher
Marketing Executive
Media Planner or Buyer
Social Media Manager
Event Manager
Public Relations Account Manager
Product Manager

Course Description

Delivery

Weekdays, Evening & Weekends

Duration

4 Years

Awarding Body

Anglia Ruskin University

Start Date

January , May , September

Campus

London

Tuition Fee

£ 9,250